Beachwear, hosiery and lingerie Calzedonia Group opened its first store in near Verona and created a new way of selling hosiery and beachwear for women, men and children and lingerie and knitwear for women and men through a franchise sales network. Today, the Calzedonia network boasts more than 4, stores worldwide and employs over 36, people. Calzedonia Group recognises the importance of closely monitoring performance to maintain the profitability of its business. It relies on shopper analytics to measure key performance indicators, identify where changes need to be made and take any necessary action. Conscious that accurate conversion rate figures are essential to business growth, it embarked on a rigorous selection process to find a partner it could rely on to provide insights into consumer behaviour.
Five ways OOH complements online
The Charity Retail Association - representing uk charity shops and retail
Strategically positioned southeast of Zagreb, the outlet centre opened in June and boasts 15, sq m of discounted luxury clothing brands, including Tommy Hilfiger, Calvin Klein, Guess and adidas. The management team sought a method to consistently measure and understand ongoing traffic trends regarding the correlation between both properties — the IKEA store and Designer Outlet Croatia. They also wanted to prove the hybrid retail development is capable of delivering ROI and succeeding as a complimentary traffic driver for the different elements. Looking ahead, there is a need for traffic data to inform decisions on further planned hybrid projects. This makes rent setting and negotiations possible and helps with ongoing tenant planning and centre management.
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