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How to write an effective about us page

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Back to Blog. An About Us page helps your company make a good first impression, and is critical for building customer trust and loyalty. An About Us page should make sure to cover basic information about the store and its founders, explain the company's purpose and how it differs from the competition, and encourage discussion and interaction. Here are some free templates, samples, and example About Us pages to help your ecommerce store stand out from the crowd.
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📖 Best Shopify e-Commerce About Us Page Template Examples That Increase Conversion Rate

How to write an effective about us page
How to write an effective about us page
How to write an effective about us page
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How To Write The Perfect About Me Page in 5 Steps (Examples and Templates) -

Yes, users need to know who you are and what services you provide. But your page should also acknowledge the softer stuff that people are curious about. For a professional website, the writing just needs to find a middle ground between knowledgeable and approachable. Reading your new copy aloud is a great way to test for tone.
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Share Your Story: How to Write an About Us Page (+ Templates and Examples)

Unfortunately, About Us pages are often treated as an obligation rather than an opportunity to build trust, tell your story, and share what makes you, you. What an About Us page should be is a goal-oriented sales page, one that focuses on highlighting the biggest selling points of your story and brand, making a strong first impression on curious customers. Your About Page should address those two curiosities shoppers have to help with decision making. In contrast to a landing page , your About Us page is the ideal place to accommodate a number of objectives:. In short, your About Us page is a home for your founding story, a place to show off your business wins, and a sales page that answers the most pressing question new customers have about your business outside why they should buy its products :.
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