Summary Sky operates the most comprehensive multi-channel television service in the UK and Ireland, offering movies, news, entertainment and sports channels and interactive services on Sky digital to over 9. This case study shows how Sky was able to appeal to a new audience by understanding that sometimes it is more powerful to get your customers to tell your story. Face-to-face sessions with customers revealed how much more compelling advocacy can be over a conventional brand selling approach. The campaign brought a new audience to the channel and produced the strongest fourth quarter net additions in five years.
SKY TV UK Case Study
Sky TV Headquarters | Jennor Case Study
Summers span decades. Winters can last a lifetime. The struggle for the Iron Throne has begun. Game of Thrones is one of the hottest series on the planet right now. Having just finished its fourth series, and with a further run already commissioned, the show continues to grow in popularity and success. With the start of Game of Thrones season four, Sky — who have the exclusive rights to broadcast Game of Thrones in New Zealand — saw an opportunity to use the excitement and anticipation of Game of Throne fans around the new series to drum up interest in their channel and increase subscription numbers. By utilizing Brandwatch Analytics to listen to conversations around the series, DDB were able to identify the most influential themes within the show.
Sky: Scaling for success with Sky Q diagnostics
Working with Sky since has not only helped this iconic brand reduce churn and maximum sales acquisition, it has also played a major role in opening up high streets to promotional activity, and generating income for local authorities. It has become one of the largest, regular outdoor promotional campaigns in Britain. From two vehicles in the promotional fleet now stands at 50, reaching more than locations across the country at a rate of 50 per week. We continue to source at least 20 new locations for Sky — every month — while handling all risk assessment, licence and permit requirements and planned route information for set-up and breakdown.
Described as being both the most sustainable broadcast facility of its kind in Europe as well as the most technologically advanced, the Sky Studios project is set to completely change the way that Sky TV works and the scope of content they deliver. Sky Studios is now home to a brand-new, purpose-built digital news production facility comprising two production galleries, three studios and the newsroom as well as all associated staff, functions and facilities. The new complex is designed to consolidate the various strands of journalism and production workflows to allow better collaboration and more efficient use of content across different output platforms. According to Tom Pidsley, Project Lead for Sky Production Services who oversaw the audio aspects of the technical installation, it was the ideal opportunity to move part of their workflow over to IP. It suits our purpose perfectly.