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Axe case study

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Axe wanted to increase brand awareness among young men in Indonesia. To make its products more relatable, the company created a series of videos following the journeys of three men overcoming life's challenges. Axe promoted the video series across multiple channels, encouraging young Indonesian men to determine what kind of "Axe Man" they were. Axe's campaign engaged more than 15 million Indonesians. Unfortunately, in a collective and patriarchal society like Indonesia, male attractiveness is conveyed through wealth and power, not through scent. Axe sought to inspire men to celebrate individuality over wealth and power.
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Axe case study - REM

Axe case study
Axe case study
Axe case study
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MBA HBR : Unilever Canada: Redefining the AXE Brand Case Study Solution & Analysis

Since slaves were not allowed to practice martial arts it is disguised as a dance form accompanied by music on traditional instruments primarily various forms of percussion and strings that allows practice in the movements and kicks that are used in the martial art. In its modern version as practiced and taught by Jim it includes dance, music, serious conflict, and rehabilitation of injuries and handicaps through stretches and movements. The Studio supports classes, demonstrations, and presentations at fairs and festivals. There is also an outreach program to public and private primary and secondary schools, as well as to other academies that offer similar programs.
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Case Study: Villisca Axe Murders

Unilever is one of the oldest multinational companies; its products are available in around countries. Hindustan Unilever Limited. Geographic segmentation Geographic segmentation is when a business divides its market on the basis of geography. We can geographically segment a market by area.
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It also touches upon business topics such as - Value proposition, Manufacturing. In , AXE, one of Unilever's largest and most well-known personal care brands, was experiencing challenges in growing sales across its full product portfolio. Historically, AXE's unique activations and campaigns had been successful in generating high brand awareness and, ultimately, driving sales in Canada.
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