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Mobile marketing literature review

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To browse Academia. Skip to main content. Log In Sign Up. Download Free PDF. Mobile marketing: A literature review on its value for consumers and retailers. John Bredican.
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Mobile Commerce: Literature Review

Mobile marketing literature review
Mobile marketing literature review
Mobile marketing literature review
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Mobile Marketing Service in Mississauga, ON - Marketing Strategies & Solutions for Franchises

Marketing Literature Review This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from over journals both academic and trade are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database. Each entry has an identifying number. Cross-references appear immediately.
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Literature Review on Customer Satisfaction

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy. See our Privacy Policy and User Agreement for details. The entrance of the jio has brought a stormy revolution in the Telecom market and Jio has emerged into a brand new world of innovations and up gradation.
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The article describes the existing knowledge of how mobile marketing can increase the value for consumers and retailers. Mobile device shopping, and consumers0 use of mobile devices while shopping is shown to be both an extension of consumers0 shopping behaviours developed on Internet-connected desktop and laptop computers PC , and potentially new behaviours based on a mobile devices0 uniquely integrated features such as camera, scanners and GPS. The article focuses on how mobile marketing creates value for consumers and retailers, enabling more precise research and development of manage- rial concepts and tools while providing both managers and academics with increased understanding of mobile marketing and its value outcomes for retailers.
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